AI Search & GEO · UK

AI Search & GEO that gets UK brands recommended.

Your customers are asking ChatGPT, Google AI and Gemini who they should hire. Doodle helps make sure your company is one of the brands they find, cite and recommend.

See how AI sees your brand See what the audit finds

Built on Doodle Research UK-wide No generic GEO score 6,000+ Google + AI observations

AI answer · ChatGPT

“Which UK law firm should I consider?”

A Competitor Acited

✓ Your brandyou

C Competitor Ccited

vs. Google10 organic results compete

The shortlist is changing

Your customers are already asking AI who to hire.

Search is shifting from a page of options to a much smaller recommendation set.

Google search

“law firm near me”: ten organic choices compete for attention.

Result 1

Result 2

Result 3

Result 4

Result 5

…and five more

AI search

“Which UK law firm should I consider?”: a handful of companies may be named, cited or recommended.

Competitor A

Your brand

Competitor C

If you’re not in that shortlist, your competitor is.

Doodle measures the buyer prompts that matter, the brands that appear, the sources behind the answers and the gaps keeping your company out.

Built on Doodle Research

We study the answers. Then build the strategy.

Through Doodle Research, our UK AI Search Visibility Index measures how businesses appear across Google and major AI answer systems, using repeated searches and a public methodology.

Ask us about the research

57%

Field note 01

Google visibility does not guarantee AI visibility. 57% of Google-visible business groups were rarely named on at least one AI platform.

Source: Doodle Research · UK AI Search Visibility Index · pilot, 20 verticals. A study of sampled searches, not all UK businesses or a client-results case study.

6,000+

Google + AI observations

UK business verticals

Discovery surfaces tracked

Public

Methodology & evidence

A diagnosis before the prescription

See what AI says about your company before you spend another pound fixing it.

The Doodle Growth Sprint is a paid strategic diagnosis, not a generic automated “free audit”. We benchmark your brand against the buyer questions, competitors and sources that matter in your market.

No generic “GEO score.” A real diagnosis by a person.

See how AI sees your brand

Your Growth Sprint shows

✓ Which commercial AI searches mention your company
✓ Which searches recommend competitors instead
✓ Whether your website is actually being cited
✓ Which third-party sources influence the answers
✓ Where your brand and entity signals are weak
✓ The highest-priority opportunities to improve visibility

The next layer of search

What is AI SEO / GEO?

AI SEO is the process of improving whether a brand is retrieved, cited and recommended in AI-generated search experiences: Google AI, ChatGPT, Gemini and Perplexity.

AI search still relies on accessible pages, clear content and credible business information. Your website and the wider source ecosystem work together to help answer systems understand your brand. That’s why AI SEO is built on traditional SEO, not a separate channel.

You may also hear this called GEO, AEO, LLM optimisation, ChatGPT SEO or AI search optimisation. These terms overlap heavily and, for most companies, should not be treated as separate retainers.

Get retrieved Get cited Get recommended Get chosen

Discipline	Primary goal	Typical surface
SEO	Rank pages and earn organic search visibility	Google and traditional search results
AI SEO	Increase brand visibility across AI-powered search	Google AI, ChatGPT, Gemini, Perplexity
GEO	Improve the likelihood a brand is used in generated answers	Generative search & answer engines
AEO	Make content easier to select as a direct answer	Answer boxes & conversational search
LLM optimisation	Help models retrieve & understand your brand, facts, expertise	Large language model retrieval systems

For Doodle clients, these are connected disciplines, not five separate retainers.

The Doodle Method

How Doodle builds AI search visibility

One connected process, not five separate services. Get retrieved, cited, recommended and chosen.

Prompt & buyer query mapping

We start with the questions your customers actually ask before money changes hands: category searches, “best company” searches, comparisons, local searches, trust searches and brand-vs-competitor prompts, and turn them into a fixed panel we can measure repeatedly.

Search & retrieval foundation

AI search doesn’t replace technical SEO. We make sure your important pages are discoverable, crawlable, indexable and easy for answer systems to process: structure, internal linking, schema and speed where it matters.

Answer-ready content

We create and shape content that gives AI systems something worth citing: clear, authoritative, well-structured answers to the buyer questions that drive your market.

Authority & citations

We build the third-party sources, mentions and entity signals that answer engines rely on, so your brand becomes a recognised, trusted entity, not just a website.

Measurement & scale

We track visibility across the prompts and platforms that matter, report on real commercial movement, and scale investment into the strategies that prove themselves.

The objective: get retrieved, get cited, get recommended, get chosen.

Your move

Want AI to recommend you?

Find out where your brand appears in AI search, and how to become one of the businesses it recommends.

Get your growth plan Book a call